WHAT WE DO?
An audit of your digital data finds the problems and opportunities with the current approach measuring the success of your sales and digital marketing efforts. It is a mandatory first step to changing your data-driven marketing efforts from ordinary to exceptional.
DATA ANALYSIS AND INSIGHTS
Analyse the effectivenss of you digital marketing and digital optimisation efforts against your key KPIs, goals, and your competitors and provides insights on how you can move the needle upwards against targets, and downwards against errors and performance issues
Put every important behavioural and customer metric such as ad impressions, clicks, conversions, upgrades, ARPU and so on in one place, eliminating the need of manual data extraction.
Digital optimisation is a perpetual cycle improving user and customer experience by personalising digital platforms for a faster, easier to use and quicker to navigate applications, whilst still filled with all the features and functionality visitors expect.
Optimising both organic and paid channels is important for effective ROI on media spend. We identify and optimise both organic listings, as well as paid campaign initiatives as a whole, targeting users from inception to completion.
Use paid, earned and owned media to drive mobile user acquisition, understanding mobile users converting there interactions into actions. Use the unique power of mobile apps to drive engagement, higher conversions and customer loyalty.